Corporate Brand Identity
Logo and Colors
Colors go beyond culture and language, creating a universal response. Consistency in using colors is critical in establishing the Medicana brand in Turkey and globally.
The emblem, composed of letters and graphic lines, is separated into two distinct colors. These primary colors should be predominantly used in our communication function. These colors increase brand awareness and make our communication unique to Medicana.
Logo and Safe Zone
A sharp and dynamic logo represents the strength of the Medicana brand. The logo conveys the brand's perspective in the shortest possible way and is the most easily remembered means of communication. The safe zone for properly using the Medicana logo has been designed by calculating the size of the letter "E. "
Logo and Reproductions
The "Health Group" and hospital names under the logo should be applied by the "E" letter sizing rule.
The Medicana logo should not be used in any way other than the proportions, colors, and usage methods described in the previous pages. The only way to use the logo is within the specified standards. Practices not mentioned in the Brand Guide or deviating from the established criteria cannot be considered "correct."
Usage of Different Backgrounds
To ensure that the Medicana logo stands out and makes an impact wherever it is used, backgrounds that allow for sufficient contrast should be selected. The Medicana logo can only be used in white on a black, dark-colored, or dark-toned visual background.